Continuing our series of posts on the topic of shopping for art by color.

Found on pinksuedeshoe.com

These days, I find many shops and on-line retailers choose to display their merchandise by color. Whether it’s clothing on a rack or home accessories shown in a catalog, it seems helpful to shop with a specific color in mind. Harcum visual merchandising says, “Color is the biggest motivation for shopping. People buy color before they buy size, fit or price.”

Traditionally, shopping for art doesn’t happen this way since we’ve long been advised not to ‘match the art to the curtains.’ Therefore, this will be blasphemy to purists – but let’s consider shopping for art by color for just a moment. Think of it like accessorizing an outfit. Often we have a color scheme at home, or we know what color is dominant in a room, so shopping for art in a complimentary or contrasting color creates a strong argument from a design perspective.

Putting color first also speaks volumes from a color psychology perspective. Let’s look at the color indigo:

ICON #12 by Steve Alderton $1,075

The color indigo is the color of intuition and perception. It promotes deep concentration during times of introspection and meditation, helping you achieve deeper levels of consciousness. It is a color which relates to the “New Age” – the ability to use the Higher Mind to see beyond the normal senses with great powers of perception. It relies on intuition rather than gut feeling.

IMG_0725-2 by Michael Filonow $340

Indigo is a deep midnight blue. It is a combination of deep blue and violet and holds the attributes of both these colors. Service to humanity is one of the strengths of the color indigo. Powerful and dignified, indigo conveys integrity and deep sincerity.

The color meaning of indigo reflects great devotion, wisdom and justice along with fairness and impartiality. It is a defender of people’s rights to the end.

Sea Diamond / Open Water by SUZ Shippey Borski $880

Structure creates identity and meaning for indigo. In fact an indigo person cannot function without structure – it throws them right off balance. Organization is very important to them and they can be quite inflexible when it comes to order in their lives.

Indigo loves rituals and traditions, religion and the institutional system, conforming to things that have worked in the past while planning for the future.

Lake Effect by Susan Ulrich $335

Indigo stimulates right brain or creative activity and helps with spatial skills. It is a dramatic color relating to the world of the theater, which, during times of stress becomes the drama queen, making a mountain out of a molehill!

The negative color meaning of indigo relates to fanaticism and addiction. Indigo can be narrow-minded, intolerant and prejudiced.

Blue Landscape by Cristina Stefan $1,160

What color is your room and will violet art make the right statement? If so, click here for more art with the color indigo!