Red balanced by Howard Danelowitz

When it comes to spaces like boutique hotels and lifestyle rental properties, fine art can make an incredible impact. By adding unique character and personality, it can transform spaces and support your marketing and branding strategy. A gallery-inspired boutique hotel is sure to attract creatives from all over!

And even in situations where art isn’t a deal breaker in your guests’ decision to stay with you, it can still give you a competitive advantage in the marketplace.

At Zatista, our trade program helps you create a unique and artful experience for your guests. Wow them with inspired works of art that enhance your brand image, elevate your style and give your suites a high end feel.

Thinking about using original art in your hotel? Here are our tips.

Swirling Leaves – XXL autumnal abstract landscape by Ivana Olbricht

How To Source Art For Your Boutique Hotel 

You know your hotel deserves better than low quality prints. Instead, you can make your hotel stand out from your competitors with art that rivals a museum. Your guests will appreciate the effort and the sense of luxury created by adorning your hotel’s walls with original art.  

Consider Your Brand

Installing pieces of original art is a great way to support and strengthen your brand.  A developed brand increases business value, generates new customers and builds trust. Is your brand warm and inviting? Is it sophisticated and chic? Calm and quiet? Choose art that reflects that to create a consistent ambiance.

Commission A Series Of Works

Commission a series of works from the same artists for consistency across your hotel. Or commission a series of works from different artists for different rooms. This is also a great idea for themed decor. 

Work With An Art Advisor

Working with an art advisor can take a weight off your shoulders by cutting through the noise. Our expert advisors give tailored advice to find pieces that meet your needs. They take the time to think about important considerations like placement, size, color etc. Leave it to our art advisors if you’re feeling overwhelmed!

Choose A Location For The Artwork

Knowing where your piece is going will help you form a plan for what you need. A piece for the hallway may have more eyes on it as many will walk by. Art that hangs over the bed can be chosen with relaxation in mind.

The discussion by Laurent Proneur

Support a Local Artist

Consider supporting an artist close to home. At Zatista we carry works by artists from over 40 countries around the world! Some hotels have chosen to support local artists by giving them full creative freedom with certain spaces. This gives exposure to both your guests and the artist, and it’s an affordable, impactful way to redesign spaces.

Choose A Theme

If you haven’t already, choose a theme that suits your hotel. Or have several themes in different sections of your hotel. For example, have a nautical theme if you’re by the ocean or have a Paris themed dining room that calls for art pieces resembling the grand city of Paris. The options are truly endless.

Get Started with Zatista’s Trade Program

Zatista’s trade program offers special perks and support for boutique hotel owners, condos, commercial spaces and more. Learn more about our trade program, or reach out to connect with an art advisor to discuss your project.